In our coverage of Internet advertising we focus on display advertising, still more commonly known as banner ads.
Advertising is the branch of marketing that deals with communicating to customers about products, brands, services and companies
Your Digital Billboard · Location-Based Marketing
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Online advertising is essential to the marketing mix. The 9 reasons you should advertise online include lower costs, targeting, scale, reach.
Quick Glossary for Internet Marketers and Website Owners.com
A domain name used by commercial enterprises.
Graphics Interchange Format (GIF) filename extension
.jpg or .jpeg
Filename extensions of images in JPEG format.
File name extension for files with video sequences. A QuickTime player is needed in order to play such a file.
.mpg or .mpeg
Filename extension for files in MPEG format.
File name extension for files compressed with PKZIP program or similar.
Cabling used for FastEthernet.
Cabling used for Ethernet.
ActiveX is a brand name referring to a set of Microsoft's technologies and services based on COM (Component Object Model) widely released in 1997. On the Internet, ActiveX can be used with IE versions 3 and above and with Netscape Navigator though plug-ins. ActiveX control is a COM object, written as a DLL in a programming language like Visual Basic, that follows ActiveX standards. Once downloaded, ActiveX controls have a large degree of freedom, presenting a security risk. ActiveX controls have to be digitally signed by their creator. Major competitor to ActiveX controls are JavaBeans. Some hosts support ActiveX server components for ASP.
Unique identifier of a web page. URL (Uniformed Resource Locator) is more frequently used for this purpose.
(Asymmetric Digital Subscriber Loop). High speed Internet access using the telephone line. It uses line-adaptive modulation and provides data speeds from 384kbps to 1.5 Mbps (upstream and downstream speeds are usually different). Unlike the dial up, it doesn't block the telephone line.
Apache is an open-source (source code is freely available and can be shared) HTTP Web server software. According to Netcraft survey, it is currently the most popular web server on the Net. It is usually run on Unix operating system versions like Linux or BSD, but it can also be run on Windows. It is a full-featured server with many powerful add-ons freely available. Apache's major competitor is Microsoft's IIS.
Most often refers to a small Java program designed to run in a Web browser. Java applets run in a sandbox, so they can't perform unauthorized functions like file reading or opening Net connections to other computer from your computer.
Archives are large files containing valuable data. Archives are often compressed to save space.
(American Standard Code for Information Interchange). A standard for coding text files. Every character has an associated number and any text can be represented by a sequence of numbers.
Active Server Pages. ASP is Microsoft's server-side scripting technology. An Active Server Page has an .asp extension and it mixes HTML and scripting code that can be written in VBScript or JScript. ASP is distributed with Microsoft's IIS web server, so most host using IIS will also offer ASP for dynamic web programming. ASP.NET is the next version of ASP. Other popular server-side scripting languages are Perl, PHP, ColdFusion, TCL, Python, and JSP.
Bandwidth is the amount of data that can be transferred over the network in a fixed amount of time. On the Net, it is usually expressed in bits per second (bps) or in higher units like Mbps (millions of bits per second). 28.8 modem can deliver 28,800 bps, a T1 line is about 1.5 Mbps.
Computer program that allows to search the World Wide Web and displays the content of the webpages. Examples are Mosaic, Netscape, Mozilla, Opera and Internet Explorer.
Popular programming languages (C++ includes objects) that can be used to create server programs that run after compilation. C and C++ were not designed specifically for web programming, but they can still be useful, especially because mature compilers producing very fast code and large code libraries already exist.
Cascading Style Sheets (CSS)
A style-sheet determines how the HTML document is displayed by the browser. The current version of CSS is version 2 (CSS2).
Common Gateway Interface. A standard for interfacing web servers with an executable application. A CGI program can be written in any language like Perl or C/C++ and it is often stored in a special directory like /cgi-bin. CGI is often used to process data from HTML forms.
A directory on the server where the executable CGI scripts reside.
A computer program that requests a service from the server program, usually over the network.
A network architecture where a system is divided into two parts: the client and the server.
Connecting many computers and making them appear as one machine. This is done to increase reliability and performance.
Putting a web server in a dedicated facility that provides high-speed Internet connection, security, environment, backup power, and technical support. Unlike the dedicated server, the client controls both hardware and software.
Control panel included in web hosting packages is an online web-based application that allows you to easily manage different aspects of your account. Most control panels will let you upload files, add email accounts, change contact information, set up shopping carts or databases, view usage statistics, etc.
A Cookie is a piece of data that is saved in the user's browser by the web server. It is used to customize user's browsing experience.
Central Processing Unit. The most important part of the computer.
Also known as spider, an automated software that retrieves webpages and follows the hyperlinks contained in them. Used to generate indexes used by search engines.
In Web hosting, the total size of files transferred by an account in a month. Sites with a lots of graphics, downloads, or streaming audio or video and a lot of visitors will require plans with more available transfer.
Data in a structured format stored on a web server. Most popular type is a relational database. The most common query (information retrieval) language for relational databases is SQL. Linux-based hosts most commonly include MySQL database and Windows NT-based hosts usually include Access or MS SQL databases.
Similar to co-location, except that you lease or rent hardware from a Web host. The main advantage over co-location is easier upgrade and usually better support. Getting a dedicated server or co-locating is necessary for sites that outgrow shared servers because they use a lot of bandwidth and resources or they require total control over software environment.
Domain Name System. Internet service that maps Internet domains into corresponding IP addresses. DNS database is distributed and replicated among many DNS servers, so when you change your domain's IP address, the changes take a while to propagate.
Domain name is an easy-to-remember address that can be translated by DNS into server's IP address. Domain names are hierarchical. Domain's suffix indicates which TLD (top level domain) it belongs to, for example .com, .gov, .org, .net, or .jp. Recently ICANN (Internet Corporation for Assigned Names and Numbers) added several new TLDs, like .biz, .pro., and .museum.
Digital Subscriber Line. A better way of connecting a computer to the Internet using the telephone line. It's faster than the dialup and doesn't block the telephone line. However, it is more expensive because the special equipment is required.
Using web and Internet technologies in conducting the business activities. Also expanding end enhancing traditional business practices by means of the Internet.
Electronic Mail (E-Mail, email)
One of the most popular Internet services. Basically it's the transmission of text based messages. An email message can also contain more structured elements, like tables, images and multimedia. It can also be used to send various data files, by means of attachments. You have to have an email account in order to be able to use this service.
Encryption means encoding data using a cryptographic cipher. Encrypted data can be read (decrypted) only by an authorized entity.
Local Area Network (LAN) protocol invented by Xerox Corporation. It is a broadcast protocol that uses CSMA/CD method and utilizes electrical cables. It can run at various speeds: 10Mbps, 100Mbps and even 1000Mbps. IEEE 802.3 standard describes Ethernet. Word Ethernet is also sometimes used to describe the implementation that runs at the speed of 10Mbps.
A part of the company's network that is made accessible for some group of people. Sometimes protected by a password or some other kind of authentication. It allows users to access some of the non-public data, eg. a person's credit card balance.
(Frequently Asked Question) Lists of frequently asked questions and answers to them are used as a way of sharing knowledge on the web. They are a very good way of finding solutions to different problems. Some companies include them in their websites to minimize the number of Customer Support inquiries.
Fast Ethernet is the implementation of Ethernet standard that operates at the speed of 100Mbps.
Fibre Optic Cable
A cable used for transmitting data as a light wave. A fiber optic cable is composed of one or more optical fibers. It is more expensive that copper wire, but offers higher transmission speeds and allows for communication over larger distances.
Last three or four letters of a file name that appear after the dot. Used to designate the type of file and the format used.
Screening network packets for certain properties, such as the source or destination address, protocol used or even a pattern in the data. It is used in firewalls in order to decide if the traffic is to be forwarded or rejected. Provides the basis for network security.
Firewall refers to either software-only or separate software and hardware combination that serves to protect an internal network or a computer from attacks and unauthorized access by sitting between the Internet and the internal network.
File Transfer Protocol. The Internet protocol defining how to download and upload files between a client and an FTP server. Popular client FTP programs are CuteFTP and WS_FTP. Major browser also have FTP capability.
For Your Information
A network device used to translate between two different protocols. Used to interconnect two networks that use incompatible protocols.
(Graphics Interchange Format) A graphic file format invented by Compuserve. One of the most widely used formats for internet and web. Uses a lossless compression method, thus ensuring that the quality of the image is not lowered.
Gigabit Ethernet is the Ethernet standard implementation that runs at 1000Mbps.
Graphical User Interface (GUI)
A way of interacting with the computer that relies on graphical symbols. Most often requires a mouse. It is less powerful then the command-line interface, but is more user friendly and is easier to learn for users without technical background.
Hexadecimal color-notation system
A way of defining colors. Uses RGB scheme and associates a two digit hexadecimal number with each base color (red, green and blue).
In the WWW world "hit" is used to describe a single request made by a web browser. The data transmitted by the web server in response to the request is a text file or a binary file (images, audio, video, executables and other data).
Main web page owned by a company, organization or an individual. This is the page that is initially displayed when user makes a request for a particular domain name.
A networked computer dedicated to providing a certain kind of service. Usually refers to a computer that stores the website files and has a web server running on it.
(Hypertext Markup Language). It is the language in which web pages are written. It allows the images to be combined with text and offers wide range of formatting capabilities. One of the most important features of HTML is hypertext, that allows web pages to be liked one to each other. HTML relies on tags, which have the following form:
- an opening tag,
- a closing tag. HTML code is stored in a normal text file.
Hyper Text Transfer Protocol. The main protocol used to transfer and receive data over the World Wide Web. The latest version of HTTP is 1.1. Basic HTTP transaction involves a WWW browser connecting to a server, browser sending a request to the server specifying its capabilities and which document is requested, server responding with the required data, and closing of the connection. The overview of HTTP is here.
A hub is a network device that is used for connecting computers on a Local Are Network (LAN). It forwards all the packets it receives to all of its ports.
A part of the web page that links to another web page. By clicking on a hyperlink user redirects the browser to another page. The word hyperlink is sometimes shortened to just "link".
A text on the web page that is linked to another webpage. Browsers usually display hypertext as underlined and in blue color.
The organization that handles domain name registrations. See http://www.internic.net/
A part of an organization's network that is private. Only authorized individuals have access to the intranet. Besides that an intranet is very similar to the Internet in a sense that it offers the same services and uses the same protocols.
(Internet Protocol) is tha main protocol used on the Internet.
Internet Protocol Address. A unique number identifying all devices connected to the Internet. This number is usually shown in groups of numbers from 0 to 255, separated by periods, for example 18.104.22.168.
IP packet is the basic data chunk that can be sent over the Internet. All the data is partitioned into IP packets on the sending computer and reassembled on the receiving computer.
Sun's popular programming language. Java is a platform-independent (at least in theory), crash-protected, object-oriented language that can be used to write applets that run in a browser, servlets that run server-side, or independent programs. Java's syntax is similar to that of C++.
(Joint Photographic Experts Group) A image compression format designed for the Internet. Uses lossy compression, meaning that the quality of the image can be lowered.